bmc - service & science

bmc is a full-service ad-hoc research agency with an
emphasis on qualitative and  B2B market research.

Consumer Research

  • Perceptual Focus Groups / Extended Groups
  • Creative Workshops / Round Tables
  • Brand Audit Workshops
  • In-depth Interviews
  • Hall Testing (nationwide)
  • Online Research
  • CATI  Surveys
  • U&A (qualitative household panels)
  • PoS  Research & Consulting
  • Structural-hermeneutic Analysis
  • Consumer Trend-Analysis
  • Qualitative Multi-Country Research

B2B

  • Perceptual Focus Groups
  • Creative Workshops
  • Round Tables
  • Brand Audit Workshops
  • Expert interviews / Depth Interviews
  • Desk Research / Market Analysis / Market Intelligence
  • Local / Real Estate Development Research and Analysis

Consulting

  • Strategic Consultancy:
  • Brand Strategy / Brand Equity Analysis / Brand Stretching
  • Market Analysis / Market Intelligence / Target Group Potential Analysis
  • Market Entry Strategy
  • Upper / Luxury Market And Target Group Segment Research and Analysis
  • Private Label Development
  • B2B Service / CRM consulting

bmc research methodologies

  • BEA® - Brand- Equity- Analysis
  • Pitch - Stop® - Pre-Testing before and during advertisement pitches
  • Desaster-Check
  • SYMA® – Insights Research and Analysis

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