bmc - service & science
bmc is a full-service ad-hoc research agency with an
emphasis on qualitative and B2B market research.
Consumer Research
- Perceptual Focus Groups / Extended Groups
- Creative Workshops / Round Tables
- Brand Audit Workshops
- In-depth Interviews
- Hall Testing (nationwide)
- Online Research
- CATI Surveys
- U&A (qualitative household panels)
- PoS Research & Consulting
- Structural-hermeneutic Analysis
- Consumer Trend-Analysis
- Qualitative Multi-Country Research
B2B
- Perceptual Focus Groups
- Creative Workshops
- Round Tables
- Brand Audit Workshops
- Expert interviews / Depth Interviews
- Desk Research / Market Analysis / Market Intelligence
- Local / Real Estate Development Research and Analysis
Consulting
- Strategic Consultancy:
- Brand Strategy / Brand Equity Analysis / Brand Stretching
- Market Analysis / Market Intelligence / Target Group Potential Analysis
- Market Entry Strategy
- Upper / Luxury Market And Target Group Segment Research and Analysis
- Private Label Development
- B2B Service / CRM consulting
bmc research methodologies
- BEA® - Brand- Equity- Analysis
- Pitch - Stop® - Pre-Testing before and during advertisement pitches
- Desaster-Check
- SYMA® – Insights Research and Analysis