bmc - case studies
Qualitative market research and consultancy prepared in the areas of:
- New Product Development, Product Positioning
- Brand Strategy, Positioning, Brand Equity / Essence Analysis
- Packaging Development, Design and Communication
- Brand-/Product- Name / Logo Development
- Advertising Pre-Testing (from creative idea to storymatic)
- Deskresearch / Market Analysis
- Market Entry, Trade and Potential Target Group Analysis
- B2B Research and Consultancy
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